Nijntje (Miffy) the friendly rabbit needs very little introduction. The Nijntje soft toys we produce are consistent with the philosophy of Nijntje’s artistic father Dick Bruna, who believes toys need to enable and enhance play.
Miffy is Dick Bruna’s best known and most popular character, featuring in more than 30 books, far more than any other character he created. Miffy appeals to children all over the world, instilling a sense of safety. Many children are able to identify with Miffy and her adventures. She is uncomplicated and innocent, has a positive attitude and is always open to new experiences.