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All About NYC

From The Big Apple With L O V E

Let’s play outside

The new Spring /Summer Collection by Tip Toey Joey, celebrates playing in its purest form: free and outdoors.

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an.mé | apolis east village & west village tote

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Baby Girl

Baby Boy

Girl

Boy

FUN GIFTS

Monchhichi Boy Plush in Astronaut Spacesuit

$36.00

DJECO

Music Box | Friends Melody

$33.00 Sold out

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tip.toey.joey

Let’s play outside
While some babies are hesitant in their first steps, and others are bursting with confidence, we’ve developed a new, full sole, which is available in selected models and sizes - perfect for your little one’s adventurous nature.

The new feature offers more resistance to harder terrain, perfect for your little one’s first steps. Tip Toey Joey's natural leather is super soft and the sole is made of natural rubber, flexible and non-slip, which helps the baby to feel the ground as if they were barefoot, contributing for balance and safety.

Tip Toey Joey

collect.them.all

Calico Critters is a line of miniature animal figures, with homes, furniture and accessories. The animal figures are unique because they are made of a special flocked material that gives them an endearing quality. They were introduced in Japan in 1985 and are distributed worldwide. Calico Critters are sold as families, with Mothers and Fathers, sisters, brothers and babies. The homes and furniture are quite life-like are have incredible detail. The Critters live in the community of Calico Village. All the citizens in Calico Village have hobbies and jobs. The underlying theme is giving, friendship and happiness. Calico Critters are wholesome, never trendy.

SHOP ALL Calico Critters

brands.we.love

Donsje Amsterdam was founded by Florentine van Oosten Slingeland in 2013. When she couldn’t find the perfect shoe for her baby daughter, Florentine decided to make her own. Two boys later, she is designing irresistible booties and sandals and has added accessories and clothing to the Donsje range. Donsje’s signature style reflects Florentine’s love of vintage fashion, subtle powder shaded and high quality leather.

SHOP Donsje Amsterdam

exclusive.east.village

We partnered with Apolis to create this exclusive EAST VILLAGE & WEST VILLAGE market tote bag.

SHOP MARKET TOTE

brilliant.blind.boxes

Check out our Sonny Angel Artist Collection

SHOP SONNY ANGEL

As Seen In

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Customer Reviews

5 STARS | YELP
11/17/2017
Amazing baby store with a large diverse selection of toys and clothing. Really nice owner that helps you out with everything. Great place to stop by for a gift or a toy.
Bubble H. Oakland Gardens, NY

5 STARTS | YELP
8/12/2017
Thank you for helping me pick out special items for my friends baby! This shop is absolutely adorable and the products they carry are unique and fun. Best children's boutique in NYC
Maria L. Manhattan, NY

5 STARS | YELP
5/29/2017
What a darling little shop. Every time I visit New York I am on the hunt for cute kids boutiques that carry unique finds and this has definitely been my favourite one so far. I had such a hard time deciding what to buy. They have kids and baby clothes (lot's of mini rodini). A huge selection of sonny angel and tokidoki blind boxes, pineapple lamps, unique headbands and clips, balloon animal chopsticks, ice cream clutches (lot's of ice cream themed things actually), well curated book selection ect, ect, ect...
Jade D. Fredericton, Canada

5 STARS | YELP
3/1/2017
My daughter and I love this store!  We live on the UES and will trek downtown to visit this store.   Awesome selection of clothes (Molo!) and toys.  The shop keepers are so incredibly kind and nice.   Love this store!!   Highly recommend!

Edwina H. Manhattan, NY

5 STARS | YELP
8/24/2016
This shop is absolutely gorgeous. The have fabulous one-of-a-kind gifts and clothing for babies and kiddos.

Since moving to the area I have shopped here for every baby gift I need - and everyone always comments on whatever I buy asking where I got it.

On top of that, the staff are always super friendly and helpful.

If you are looking for something unique, look no further! A neighborhood gem.
Nic G. Civic Center, Manhattan, NY

5 STARS | YELP
10/11/2015
Wow! If we could have stayed here forever, we would have. What a beautifully curated selection of funky, unique children's clothing and toys. We literally spent 40 minutes in here because both my daughter and I loved everything! We ended up finding a beautiful Japanese shirt for a very decent boutique price.

The icing on the cake was the lovely owner. She was incredibly sweet to my daughter, letting her play with the toys and even giving her a bottle of water when she overheard her say she was thirsty.

This is a magical, one-of-a-kind boutique, and we will definitely be stopping here anytime we're in the neighborhood. Don't miss it!
Katherine D. Chatham Township, NJ

5 STARS | YELP
4/28/2017
Just bought my friend's 5 year old twins the greatest gifts here ! The selection of clothes is so wide and fun ! Check out the glitterific pom-pom filled tutus ! I love this shop!
Debra S. New York, NY

5 STARS | YELP
4/24/2016
What a delightful, unique boutique store. The selection is outstanding. You can really make a cute little gift arrangement with everything that the store offers. I'm so glad that these little stores exist. I left the store with a cute tutu and leggings and it was wrapped perfectly.

The store associate, Carly, was the sweetest most helpful person. You can really tell that there is a lot of love put into this shop. I'll be returning whenever I visit New York for years to come!
Gina C. Glendale, CA

5 STARS | YELP
4/8/2016
Such an amazing treasure of a store to stumble upon! They have goodies from $5 and up! I enjoyed the assortment of things that made me happy as a child to new things that I want as an adult being a kid at heart. Definitely worth a visit.
K R. San Fernando, CA